The digital and social revolution over the past several years has familiarized marketers with the phrase “content is king.” The growth of online channels has placed an enormous amount of pressure on marketers to develop content on a scale that was previously unnecessary. Not only must content be created in large volumes, but it must also be compelling. This class will teach you how to effectively measure content marketing performance. You will see how brands like Intel, Marketo, Red Bull and others have not only implemented content marketing measurement plans, but have applied those concepts to optimize future content development.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.