Online Press Release Best Practices

31 min
Content Marketing

Learn how to better optimize, publicize and socialize you press release.

You Will Learn

  • The different topic areas that you can cover in an online press release
  • How to create specific content for your target audience
  • That keyword research is required, that your chosen topic will dictate the keyword, and how keyword tools work
  • The format for writing a press release and the best ways to make newsworthy and engaging content
  • How multimedia such as images and videos can be used within a press release to optimize your online PR plan
  • The tools available that can be used to analyze and measure the distribution of your press release
  • How social media can be used to optimize SEO and how to build a special media content strategy to distribute content.
Instructor: Lisa Buyer

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