After defining who you are and creating the messaging to support that, you are ready to communicate this message to your audience. This third class focuses on the topic of communicating the content you developed around your strategically defined brand, namely content distribution.
Topics we will cover include content distribution, content aggregation, mobile marketing, measuring content effectiveness through web analytics, and methods to improve the content as you repeat the three step cycle with the insights gained from your analytics.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.