Realtime Marketing for Socially Shareable Content

Create high-impact content at a higher velocity.

How To
37 min
Content Marketing

Remember when you had weeks—or even months—to plan, produce and perfect your videos, articles and brochures? If you ever had that luxury, those days are gone. Anyone with a smartphone and a bit of creativity can shoot decent video and share it with the world in a matter of minutes. Free apps like Instagram make it easy to add artistic touches without expensive software and no special expertise. And platforms like Google+ Hangouts On Air make it possible to bring out your inner Charlie Rose and broadcast live conversations. As a result, there's more noise and higher expectations, but also more opportunity—if you can break free of bureaucratic barriers and outmoded processes.

See how top brands, bloggers and media outlets are producing high-impact content at higher velocity, and get expert tips for feeding your own content beast.

You Will Learn

  • Where to find inspiration for a steady stream of creative content
  • How to maintain a regular content production schedule, even when writing/shooting video/graphic design is not part of your core business
  • How to balance the need for speed with quality considerations, brand requirements and legal reviews
  • Examples of leading organizations that are successfully feeding the content beast.
Instructor: Carmen Hill

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