Marketing is facing a crisis. In the past decade, we have evolved our data systems to understand our consumers and prospects from every angle & touch point. We have never had more efficient to effective distribution channels (search, email, social and mobile). Now we are faced with the last great challenge—we need content.
Find out why content is the weak link in our goal to deliver the right message to the right person at the right time through the right channel. You'll see how Bass Pro Shops, Gymboree, and Cvent are tapping the expertise of employees and customers to develop content for blogs, email marketing and social media, boosting click-through-rates and engagement.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.