Strategic Blogging: The Why and the How

How To
30 min
Content Marketing

The 2013 Hubspot ROI report found that blogging has now replaced SEO as the number one method for increasing traffic.

Sounds nice, right? Next step, start blogging. But, hold on, saying how great blogging is versus doing it successfully are two very different things. In this class, you will learn the importance of answering the vital question, why am I blogging? From there, you will learn the essential components of blogging – from generating content ideas to promoting your blog to crafting a unique voice – that will set your content above the rest.

You Will Learn

  • How to establish the "why" of your blog, and why this matters
  • How to generate fresh content ideas, including where to start and how social chatter and organic keywords can be your best friend
  • How to stay organized and plan ahead with an editorial calendar
  • How to promote your blog to ensure your wonderful and lovely ideas get the most reach
  • Tips to crafting your own unique writing voice and style.
Instructor: Alyssa Adkins

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