The Content Marketing Landscape

Drive revenue with your content.

Strategy & Planning
35 min
Content Marketing

How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.

There is a huge shift taking place in marketing: search engine optimization, lead generation and social media is a perfect storm that is making the need for great content more pronounced than ever. This class explores how organizations are tackling content marketing today and discusses the latest and upcoming trends.

You Will Learn

  • What is content marketing?
  • How content can drive revenue.
  • Six reasons businesses are making the change to content marketing.
Instructor: Joe Pulizzi

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