Content marketing—the ability to curate or create and distribute information around a particular subject—has proven to be an effective way to attract an audience. It is particularly efficient in business-to-business marketing initiatives because speaking about your company’s products and services invites prospects to engage with your brand and value proposition.
However, content marketing doesn’t engage 100% of a target audience, and for most business-to-consumer tactics, it only works in qualified cases. This leaves marketing professionals to rely on intuition as much as data when it comes to developing a content marketing strategy.
Discovering the affinities of your target audience allows you to unlock their “interest graph” and develop marketing programs that incorporate the topics that matter most.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.