The fragmentation of today's media landscape means consumers engage with video advertising across multiple devices and platforms. Video consumption is now a pervasive, multi-screen proposition, making the marketer’s job more complex. Managing and executing exceptional brand experiences across screens has become new art, and mastering video convergence and putting in place measurement programs has become essential. In this class, you will learn how to strategize in accordance with both the opportunities and challenges posed by the convergence of video advertising.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.