Connect with Customers Online: GDN Engagement Ads

22 min
Digital Advertising & Affiliates

Strengthen brand-to-customer relationships with a rich creative canvas that comes alive as consumers stream videos, play games, flip through a catalog, and more. With Engagement Ads, advertisers only pay when users engage - ensuring that your message is resonating with people that are the most interested.

Learn from some of the best campaigns and see how they used these innovative ad formats to dazzle their ideal customers and drive impressive results for their brands. This class covers how you can use Engagement Ads on the Google Display Network and what you need to do to get started.

You Will Learn

  • Customer example from LG, Brand USA, 'Once' the musical
  • How you can target engagement ads
  • What engagement ads are and how they work
Instructor: Laura Bierbower
Instructor: Mary Shirley

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