Introduction to Digital Media Planning

Learn all of the best practices for running digital media campaigns.

24 min
Digital Advertising & Affiliates

This class is an introduction to the fundamentals of digital media strategy and tactical planning. It will cover basic essential elements in creating a success digital media campaign.

You Will Learn

  • The elements needed to establish a digital media strategy
  • An overview of channel selection including display, video, and mobile
  • About digital media cost structure
  • Details on tactical digital media planning and basics for tracking.
Instructor: Debra Smallman

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