B2B Email Marketing Best Practices

41 min
Email Marketing

Email is the bread and butter of B2B marketing, yet many companies are still not optimizing their campaigns for best performance. Small changes in your email strategy or creative can pay huge dividends. This session will cover quick and essential improvements you can make to get more opens, clicks and conversions. We’ll show case studies and examples of campaigns that have increased response 100-200% by making a few simple changes.

You Will Learn

  • How to design your emails for the 5 stages of email viewing
  • The secret to writing subject lines that drive opens and conversions
  • How to personalize your emails for better engagement and response
  • Why you should integrate email into your multi-channel communications strategy
Instructor: Laurie Beasley

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant