Email Campaign Fundamentals

41 min
Email Marketing

In this second of our two part email implementation class, Karen takes you beyond the basics into optimization. Learn how to ensure your emails are timely, engaging, and line up with your objectives.

This class builds on the email program requirements for implementation by, once audience targeting is established, presenting major offer types (hard vs. soft), appropriate applications for different marketing objectives, offer best practices, and how to determine optimal frequency and deployment timing from both a performance and deliverability perspective.

You Will Learn

  • The psychology of email response
  • Offer types and tactics that work
  • How to determine optimal frequency
  • When to send emails
Instructor: Karen Talavera

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant