Email Compliance, CANSPAM & Legal

Ensure your email marketing is always welcome.

Strategy & Planning
49 min
Email Marketing

If you’re emailing for business purposes, you need to be aware of the potential legal and ethical issues outlined here.

When you build your email marketing program on the foundations of permission and legal compliance, it’s sure to not only be more effective as a marketing tactic, but also to stand the test of time, keeping you out of trouble and in your prospect’s and customers’ good graces. There are unscrupulous emailers among us, and you don’t want to be confused with one of them. In this class, you’ll learn everything you need to know to ensure that your email is welcome and legal.

You Will Learn

  • The definition of permission in email marketing and why it is so important
  • The degrees of permission and how they affect email marketing programs
  • The legal requirements for email, including the Federal CAN SPAM Act 
  • The most common mistakes companies make and how to correct and avoid them
  • The benefits of compliance as they relate to liability, reputation, and deliverability
Instructor: Karen Talavera

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant