Email Marketing is the foundation of all online marketing. So your course continues with a lesson in how to use email most effectively.
Emailing is easy, but using email for marketing purposes can be complicated. What can you accomplish? What should you measure? What about permissions? How can you ensure that the emails you send reach their intended inboxes? What about the message itself? This class will give you an overview on all the aspects of email marketing that you need to consider in order to be successful.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.