Email Marketing Foundations

50 min
Email Marketing

Email Marketing is the foundation of all online marketing. So your course continues with a lesson in how to use email most effectively.

Emailing is easy, but using email for marketing purposes can be complicated.  What can you accomplish?  What should you measure? What about permissions? How can you ensure that the emails you send reach their intended inboxes?  What about the message itself? This class will give you an overview on all the aspects of email marketing that you need to consider in order to be successful.  

You Will Learn

  • How useful email can be as part of your marketing mix.
  • The importance of permission in email marketing and the two primary types.
  • The importance of online calls to action when growing your email list.
  • The importance of the online registration page and how this can be improved to best utilize your website's traffic.
  • The different types of email and when it is best to use them.
  • Why it is important to recognize the issues with email deliverability.
  • The laws regarding email marketing and the general practices that make it easy to comply with the laws in almost every country.
  • The importance of tracking opens and clicks and how to do this.
Instructor: Jeanne Jennings

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant