Email Marketing Strategy Foundations

Improve your email marketing strategy.

Strategy & Planning
53 min
Email Marketing

Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.

Email marketing can accomplish or contribute to a broad spectrum of marketing objectives from branding to acquisition to lead generation, to generating direct sales and improving customer retention. It can also influence, strengthen and contribute to marketing in other channels. This class walks you through aligning distinct marketing objectives with email and strategizing on a campaign that is right for you.

You Will Learn


  • Align distinct marketing objectives with email
  • Identify relevant approaches to establishing email marketing strategy
  • Apply email to both customer acquisition and retention objectives
  • Structure both broadcast and trigger email campaigns
Instructor: Karen Talavera

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant