Email Marketing Tactics

Improve your email marketing results.

106 min
Email Marketing

Everybody uses email marketing, but not everybody does it as effectively as they could. Learn advanced tips to make your email marketing more effective.

There are numerous issues surrounding email marketing. From creative and offer to list building and timing, this class covers what you need to know to take your email marketing to the next level. With several examples and case studies, you will get a thorough overview of email best practices.

You Will Learn

  • How to optimize email for the preview pane, how to get your email to look the same in all browsers, and how to improve deliverability
  • Sender and subject line best practices
  • How to leverage personalization to significantly increase conversion and relevancy
  • Examples of successfull email campaigns that you can apply to your digital strategy today.
Instructor: Laurie Beasley

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant