Email Newsletter Foundations: A Roadmap for Success

Create an effective email newsletter program.

How To
50 min
Email Marketing

Watch now to get a specific blueprint for email newsletter development—from program strategy to audience targeting to editorial planning, content, design and subscriber management.

You Will Learn

  • How to develop a successful, efficient roadmap to email newsletter creation that will save you time and frustration over ad hoc development
  • The seven steps to creating a successful email newsletter program
  • How newsletters strengthen your content marketing strategy
  • How to use an editorial calendar to develop and manage your email newsletter schedule and content
  • Graphic design and layout approaches congruent with high readability, usability and response.
Instructor: Karen Talavera

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