How to Build and Manage an Email List

48 min
Email Marketing

Starting with a presentation of the importance of audience targeting and segmentation, this class advances through practical applications for developing and managing lists.

Once strategy is developed, it’s time to dig into the requirements for implementation. The first is a list. This class teaches audience targeting and list building essentials such as establishing permission standards, email address gathering methods, data input/management (i.e. preferences centers) as well as routine practices for maintaining email address viability like list hygiene, address correction, bounce processing (some points tie back to deliverability) and enhancement.

You Will Learn

  • List building best practices
  • Acquiring email addresses
  • Data collection
  • The power of segmentation
  • Ensuring email address validity
  • List maintenance for deliverability
Instructor: Karen Talavera

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant