How to Create Mobile Friendly Emails

Learn how to leverage effective email marketing on mobile devices.

37 min
Mobile Marketing

With well over half of all marketing email opened on a smart phone or tablet, planning and designing email for mobile visibility, ease-of-use and response isn't optional anymore: it's a must! Mobile email usage is growing exponentially, so how can your business adapt traditional approaches to take advantage of the new opportunities the small screen presents – without a complete overhaul? This class reveals both the strategy and tactics you need to plan, design and execute successful email marketing campaigns that are optimized for mobile success.

You Will Learn

  • How mobile device behavior differs from the desktop
  • How to plan mobile calls to action, paths & response destinations
  • Tips for mobile device rendering, visibility and usability
  • How and where mobile conversion happens.
Instructor: Karen Talavera

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant