How to Write Conversion Copy

Create copy that turns visitors into leads and customers.

How To
57 min
Email Marketing

How do grapes sell shirts? Of all the tests we’ve done at Conversion Sciences the thing that consistently makes the biggest difference is the copy. Yet we struggle with the headlines, ads and messages that work on our websites, ads and emails. For you, this struggle is about to come to an end. In this Crash Course, Writing Killer Conversion Copy, learn exactly how grapes can sell shirts. You’ll meet the guardians at the door to your visitors’ brains and learn how to entice them to letting your message in.

Stop fighting with your copy and start grabbing the attention of your visitors. In Writing Killer Copy, you’ll be given the tools to select the right direction and voice for your messages. You’ll learn how to size-up copywriters who can craft a copy that gets visitors to act. You’ll also enjoy some inspiring examples that will make writing for the web fun again.

You Will Learn

  • The importance of the way we process speech
  • The best ways to select the right voice and message for any page, email or ad
  • How to develop the right offers for any kind of visitor
  • How to choose persuasive copywriters.


Instructor: Brian Massey

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