Managing Deliverability & Reputation

Strategy & Planning
55 min
Email Marketing

Permission and legal compliance are important, but alone do not ensure a solid foundation to your email marketing strategy. This class covers the other two necessary components of successful email: managing deliverability and your reputation.

Despite government regulation, the true gatekeepers of the email inbox are both the ISPs and individual email account owners. Numerous obstacles stand in the way of successful email message delivery into the inbox. This class explores how to maximize deliverability and presents proactive approaches to counteracting or avoiding email-blocking tactics. It also presents and explains what email reputation is, its critical importance to deliverability, and how to manage and maintain a stellar reputation in the email world.

You Will Learn

  • The Deliverability Matrix: understanding what impacts and directly relates to email deliverability
  • How to avoid email blocking measures
  • Measuring and monitoring your email reputation
  • Sending best practices, aids, and tools
Instructor: Karen Talavera

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant