Introduction to Online Marketing

Learn the steps to online marketing success.

Strategy & Planning
54 min
Integrated & Digital Marketing

In order to achieve online marketing success, it is first imperative to develop on effective strategy. To start, digital marketers must first understand how to set goals and judge success for their online marketing efforts. In this class, you'll learn the steps to creating an effective online marketing strategy and the critical components leading to successful execution.

You Will Learn

  • How to define goals and objectives
  • How to build a call to action
  • How to measure success and ROI
  • A balanced approach to measurement
Instructor: Krista Neher

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant