Demand Generation: Understanding Your Audience

How To
45 min
Marketing Automation

Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires, concerns, and goals. Many businesses fail to look beyond a basic list of customer attributes to learn what really motivates their customers to buy.

Learn how to look beyond basic demographic information for your potential customer group. Build your ‘perfect customer,’ and learn how to talk to more of them. Learn the secrets to getting inside your target market’s head, and understand what drives them from curiosity to conversion.

You Will Learn

  • How to define your target market, and what is essential to know about them
  • What is a “perfect customer” profile
  • How much should you understand your perfect customer, and when will it be enough
  • How can you “keep your ear to the ground,” and keep learning about them
  • How personas will make a difference in your demand generation efforts.
Instructor: Kim Albee

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant