Building a Digital Persona to Drive Strategy

Learn how to create the best message for consumers and empower target audiences.

How To
28 min
Marketing Automation

In this class, you will learn how to be the company that you yourself would buy from. It is essential to stay active in educating and empowering your target audience, and this class will walk you through the necessary tools for success.

You Will Learn

  • How to identify buyer personas
  • What marketing channels are most effective for your business¬†
  • How to create the appropriate messaging for your audience
  • How to create a manageable editorial calendar
  • How to identify and track achievable results.
Instructor: Jon-Mikel Bailey

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant