Demand Generation: Sales and Marketing Alignment

How To
25 min
Marketing Automation

Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn how marketing can take charge to improve this situation.

Watch now to discover what the big idea is that lets marketing immediately improve relations with sales, and find out what questions to ask sales in order to better work together with them. By the end you'll grasp enough knowledge to know what an effective plan looks like that will help sales with follow up, stay-in-touch campaigns and more.

This is the sixth course in the Demand Gen curriculum.

You Will Learn

  • What is essential about aligning sales and marketing
  • What is the sales perspective
  • How to start alignment even in a hostile environment
  • What does sales and marketing alignment success look like
  • How to tweak and tune campaigns and tactics.
Instructor: Scott Jacobson

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant