Success Through Relationship-Building

Learn the importance of building relationships for customer loyalty.

How To
43 min
Marketing Automation

It is time to throw out old sales scripts and strategies for “overcoming objections.” The fact is, you should not even be selling to people who have objections. In this class, you will learn how relationship building works, and why it is the ideal approach to building loyalty to your business. You will develop an understanding of not only why you need to focus on building relationships to achieve success, but also exactly how to do it.

You Will Learn

  • How to build a village to support your business growth
  • Why "networking" is dangerous
  • The one question you should eliminate from your conversations (and the one to replace it with)
  • When (and how) to convert prospects into buyers
  • How to build loyalty in your customer/client base so that they not only return, but refer others to you.

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant