Target Account Marketing Strategic Mindset

Learn the fundamentals of target account marketing to generate more conversions

Strategy & Planning
21 min
Integrated & Digital Marketing

Target account marketing is essential to generating more conversions from your dream accounts, and involves several components. Understanding the essentials of target account marketing can help you to focus your marketing budget efficiently and create more conversions. In this class, you will learn how to attract, engage and convert your dream accounts into valued customers.

You Will Learn

  • Why quality should rule over quantity in the B2B marketing spaceĀ 
  • Why account-based marketing is important
  • How aligning sales and marketing teams can maximize conversion rates.
Instructor: Greg Ott

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