Building Your Mobile Strategy

Learn how to improve your mobile search campaigns to drive results.

Strategy & Planning
35 min
Mobile Marketing

Marketers to need recognize and embrace that mobile devices are quickly becoming one of the most important screens individuals engage on a daily basis. People are also becoming more comfortable with making purchases and completing lead forms via these devices. Pay-per-click can be a great way to find and capture your audience via mobile. This presentation will show you how to utilize Google AdWords to effectively run PPC ads via mobile devices and grow your business.

You Will Learn

  • How to set up mobile ads via AdWords
  • How to approach mobile bid modifiers
  • How to create a mobile-friendly web experience.
Instructor: Joseph Kerschbaum

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant