Introduction to Mobile PPC

16 min
Mobile Marketing

This class covers the basics on the ever-changing world of mobile marketing, including industry statistics and best practices.

Smart phones and tablets are already outselling personal computers and becoming the preferred way that people access the internet.  In this short lesson, you’ll learn some basics to consider.  Should you have a mobile site or should you create an app?  How are mobile websites different?  What do you need to know about SEO for mobile?  What about Paid search for mobile?  How can you measure the impact of mobile marketing?  You’ll get these answers and more that will inform how you should proceed into today’s mobile marketplace. 

You Will Learn

  • Mobile marketing tools
  • How to integrate your mobile strategy with the rest of your marketing campaign
  • How to measure success in mobile
Instructor: Heather Schwartz

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