Mobile Search Fundamentals

Learn how to innovate mobile marketing campaigns for small businesses.

How To
31 min
Mobile Marketing

Today, more and more consumers are using mobile devices to find what they need, to assess their options, to make decisions and to ultimately make purchases. Small businesses that begin embracing a mobile marketing approach will now have a competitive advantage. In this class, you will learn why mobile is a critical part of modern marketing and how to approach this mobile transition so you do not get left behind.

You Will Learn

  • How mobile marketing is influential to businesses and what to do about it
  • Why you should not ignore mobile marketing
  • How mobile is the new reality for small businesses and nonprofit organizations¬†
  • What you can do today to become more mobile-friendly.
Instructor: Dennis Nations

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant