Roadmap to Mobile Marketing App & Web Strategy

Expand your audience with mobile marketing.

Strategy & Planning
30 min
Mobile Marketing

Smartphones and tablets can’t be considered the “future” of digital marketing any longer because they’re already popular in the present, and getting more popular every day. Understanding the mobile user’s behavior and optimizing the mobile user’s experience is indeed essential at this point.

The shift to smartphones is creating big new relationship and marketing opportunities for marketers who grasp this growing medium. This class covers the state of mobile marketing and what you need to think about before forging your own campaign. 

You Will Learn

  • How big the mobile opportunity is
  • The three mobile audience mindsets (and how to win with each)
  • How mobile flips both design and content approaches.
Instructor: Dave Wieneke

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