Singapore & APAC: State of Mobile Web - Apps vs Mobile Sites

Learn whether adopting a mobile site or a mobile app will better amplify your brand.

12 min
Mobile Marketing

In order to develop your mobile strategy, it is critical to decide whether your brand will opt for a mobile responsive design site or a mobile app. In this class, you will learn the benefits of each option, and which mobile strategy to implement for your brand.

You Will Learn

  • A mobile strategy framework
  • A comparison between mobile sites and mobile apps and their unique benefits
  • Case studies of success stories of both mobile site and mobile app strategies.

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant