8 Elements of Highly Effective Search Marketing

How To
31 min
Search Engine Marketing

Effective paid search search marketing depends on getting 8-10 fundamental things right. Unfortunately, 90% of the PPC accounts we've seen get a C+ Grade or lower in 2 or more of these fundamentals. This class is ideal for marketers who wish to get higher ROI from their paid search program, as well as ones whose PPC Campaigns are simply not working.

You Will Learn

  • Why it is usually profitable to bid on PPC terms you already rank for organically. 
  • The way your Adwords account is set up may be tripping you up. 
  • Why your keyword research may be a misnomer. 
  • The 2 metrics you need to be able to budget rationally. 
Instructor: George Revutsky

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant