Foundations of Search Engine Optimization (SEO)

36 min
Search Engine Marketing

Search Engine Optimization is crucial. Ensure that your customers can find you using organic search.

Are you an SEO newbie? If you want to become versed in SEO, this class is for you. This class will provide you with a basic review of what SEO is and how you can start incorporating it into your online marketing mix. Learn definitions of terms and see tools you can use to get started.

You Will Learn

  • Differences between SEO and SEM.
  • Features of today's search results.
  • Importance of the keyword.
  • Steps in the SEO process.
  • Importance of measurement and analytics.
Instructor: Mark Jackson

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Small Business Marketing Consultant