Fundamentals of a Paid Search Campaign

18 min
Search Engine Marketing

First impressions last – and making sure you make a good first impression is very important in search marketing. When you’re launching a paid search campaign, it is critical to get the essential elements right. This session will talk through what those elements are, and why it is essential to launch with efficiency in mind.

You Will Learn

  • How to launch a successful paid search campaign 
  • Which elements make the most difference when you first launch an account
  • What you should focus on to establish a solid baseline for performance
  • Ad copy tips to increase your click-through rate.
Instructor: Allen Klein

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant