Fundamentals of SEO

Learn SEO foundations for increased organic traffic.

36 min
Search Engine Marketing

As a critical discipline of digital marketing, Search Engine Optimization is a topic that must be fully understood to be maximized for business success. In this class, you'll learn the basics of SEO and the central elements that go into SEO success through organic search engine traffic. Learn SEO foundations to increase online traffic to your website and improve your business' visibility.

You Will Learn

  • A foundational understanding of SEO
  • The difference between SEO and SEM
  • The importance of keywords
  • A step-by-step guide to the SEO process
Instructor: Mark Jackson

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant