Today search engines are the gateway to the web with over 60 percent of searchers turning to Google to find what they need. This social media and SEO marketing class will highlight effective social media strategies for better organic visibility, and will provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, and YouTube to increase visibility in search engine results and enhance brand awareness. Through effective keyword use, social media marketers can optimize their social networks to show better in the search engine results for their target audience. Search and social media marketing experts understand how to use social media SEO to optimize their social media content using these keywords and drive more traffic to their social media channels.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.