How To Build a Mobile PPC Campaign

30 min
Mobile Marketing

You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this class.

More people than ever are using their mobile phones to browse the web, and that trend isn’t going away anytime soon. As a result, more marketers than ever are optimizing their advertising for the mobile device. In this class, you’ll learn the ins and outs of how to think about the mobile marketing space and what you can do to optimize your PPC campaigns for mobile.

You Will Learn

  • How to have a mobile-friendly website
  • How to advertise on mobile via Google Adwords and Microsoft AdCenter
  • How to strategically structure a mobile campaign
  • The basics of mobile ad formats and how to target mobile apps within your ads
  • How Google Adwords and Microsoft AdCenter report on mobile performance
Instructor: Leisa Hall

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant