Do you want to rank higher in the SERPs? Focus a portion of your efforts on improving your website’s authority.
Authority is an important signal that influences your search engine rankings. The mission of search engines is to provide the most relevant results possible, and they consider authoritative websites to be high-quality.
While you may think that engines decide how authoritative your website is, it is actually users that do—and you can influence this.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.