How to Build Authority for Better SEO Rankings

How To
29 min
Search Engine Marketing

Do you want to rank higher in the SERPs? Focus a portion of your efforts on improving your website’s authority.

Authority is an important signal that influences your search engine rankings. The mission of search engines is to provide the most relevant results possible, and they consider authoritative websites to be high-quality.

While you may think that engines decide how authoritative your website is, it is actually users that do—and you can influence this.

You Will Learn

  • The key factors that influence your website’s authority—and how to improve it
  • How to improve the likelihood that others share your content
  • How to become a trusted resource and authority in your industry
Instructor: Duane Forrester

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