How To Generate High Quality Leads with Paid Search

How To
41 min
Search Engine Marketing

Paid search can be an effective acquisition channel for generating high quality leads. In this session, we discuss a variety of proven paid search strategies, testing options, and landing page best practices to generate leads in a B2B environment. We'll discuss specific tactics to use to better qualify leads that are captured.

You Will Learn

  • Keyword search strategies for B2B
  • Common ad copy and offer strategies
  • Key components of a landing page for leads
  • Testing options to optimize results
Instructor: Lisa Raehsler

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