Integrated Search: PR & SEO to Drive Results

Learn how to effectively merge your PR efforts to drive better organic search results all in one integrated digital marketing strategy.

How To
28 min
Search Engine Marketing

Whether a PR professional looking to integrate SEO into your work, or an SEO expert who needs an introduction to PR, this course will introduce you to basic concepts of PR and SEO, as well as show you how the two disciplines overlap and influence each other. In this class, you will learn how the collaboration of these two marketing elements is just the first step in your brand's journey toward digital relevance.

You Will Learn

  • An introductory lesson in both PR and SEO 
  • How human-driven data can inform PR decisions 
  • Tips for interacting with top-tier level media 
  • How to merge these two disciplines to improve your digital marketing strategy 
  • How to use PR and SEO tools for the strongest impact 
  • The importance of press releases and their impact on SEO.
Instructor: Ashley Halberstadt

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