Integrating SEM, Testing, and Analytics for Improved ROI

Amplify your search performance through integration.

50 min
Web Analytics & Testing

You know that you want to get the most out of every dollar you spend on search engine marketing, but what you may not know is exactly how to accomplish that goal.

Learn how to successfully implement and integrate testing and analytics to get the most from SEM (search engine marketing) efforts. Plus, get an overview of both free and paid tools to support your efforts. After watching, you'll know how to diagram your SEM and analytics process, document your results, integrate your efforts, and more.

You Will Learn

  • How to create an integrated SEM, testing, and analytics process, illustrated with a rich case study example
  • How to identify, implement, and test keywords and negative keywords
  • Tips for achieving statistical significance
  • The best tools for testing, managing, and analyzing search campaigns and your landing pages.
Instructor: Daniel Laws

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