International Trends for Search and Social

Identify and reach your international audience.

How To
52 min
Social Media Marketing

No matter where you are in your evolution as a global brand, researching potential markets for future international expansion or making your existing global brand more impactful, this session can arm you with the information needed to help you achieve your global goals.

Get proven best practices for identifying and effectively connecting with your international or multilingual audiences through localized marketing efforts. The process involves profiling your industry within the target market, your brand’s local consumer, and the best means of intersecting those individuals with relevant media. Whether your brand is looking to expand globally, or hone in on a multilingual customer within the US, the right approach to marketing localization is key.

You'll also learn how to apply the same level of insight to developing international and multilingual identities as you do domestically. The recipe for success is the same—account for strategic, cultural, linguistic, visual and audience-specific differences across unique market segments.

You Will Learn

  • How to identify and effectively connect with your international audience
  • Ways to profile your local consumers, and the best means of intersecting those individuals with relevant media
  • The correct type of localized marketing process to engage your audience in-language
  • How to measure the return on your investment in your global effort
Instructor: Katie Kelly

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