No matter where you are in your evolution as a global brand, researching potential markets for future international expansion or making your existing global brand more impactful, this session can arm you with the information needed to help you achieve your global goals.
Get proven best practices for identifying and effectively connecting with your international or multilingual audiences through localized marketing efforts. The process involves profiling your industry within the target market, your brand’s local consumer, and the best means of intersecting those individuals with relevant media. Whether your brand is looking to expand globally, or hone in on a multilingual customer within the US, the right approach to marketing localization is key.
You'll also learn how to apply the same level of insight to developing international and multilingual identities as you do domestically. The recipe for success is the same—account for strategic, cultural, linguistic, visual and audience-specific differences across unique market segments.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.