Paid Search: 33 Optimization Techniques

See better results with paid search.

24 min
Search Engine Marketing

33 tips and tricks that will impact your paid search marketing results immediately!

In this day and age, we know that digital marketing is necessary. But how do you go about it the right way to get a rewarding ROI for your clients and your company? This class outlines 33 simple optimization techniques that will give you more value for your paid search marketing efforts, including some techniques that most marketing agencies often overlook.

You Will Learn

  • Segment your campaigns strategically
  • Coduct different analyses to know which days, times, and locations your ads are effective
  • Expand your keyword ideas
  • Take advantage of ad extensions for better optimization
  • Be creative with ad copy
Instructor: Zach Morrison

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant