Are you taking advantage of all the opportunities available in paid search for ecommerce sites? There are a variety of advertising options ecommerce sites should be leveraging, including Google Shopping, Bing Shopping, Google AdWords, and retargeting. Learn the basics to determine which option might be best for you to target the right customers and increase your visibility online.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.