Paid Search for Ecommerce

Leverage paid search options for more visibility and Ecommerce success.

How To
59 min
Search Engine Marketing

Are you taking advantage of all the opportunities available in paid search for ecommerce sites? There are a variety of advertising options ecommerce sites should be leveraging, including Google Shopping, Bing Shopping, Google AdWords, and retargeting. Learn the basics to determine which option might be best for you to target the right customers and increase your visibility online.

You Will Learn

  • What advertising options are available in paid search and how you should be restructuring your Google AdWords campaigns
  • How to get started with Google Shopping and Bing Shopping
  • How you can bring visitors back to your site with retargeting

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant