Quality Score in High-Resolution

Strategy & Planning
39 min
Search Engine Marketing

Quality score is the metric that controls your paid search results. The higher your quality score, the less money you pay to advertise. Craig Danuloff, who literally wrote the book on quality score, teaches you all about it here.

Quality score is Google’s method for determining how relevant your ads are. Based on a combination of your keywords and your creativity, the actual algorithm is a largely secret formula, which has made it the subject of much speculation, confusion and inaccuracy. In this class, you’ll learn the truth about quality score and how you can improve yours.

You Will Learn

  • Google is deciding how good of an advertiser you are, on a per keyword basis
  • Google will reward you if you get a lot of clicks compared to other advertisers
  • Google will punish and obstruct you if you get fewer clicks than other advertisers do or if you try to deceive people
  • How to follow thoughtful best practices and take logical steps
  • Changing your keywords can help you improve your quality score
Instructor: Craig Danuloff

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant