Rethinking SEO in an Age of Semantic Search

Fundamentals of semantic search and its effect on SEO best practices

Strategy & Planning
50 min
Search Engine Marketing

In May of 2012, Google rolled out its Knowledge Graph, a sophisticated knowledge management database that harvests “big data” to endow Google’s search engine with semantic search functionality. This advancement, and others like it, has ushered in a dramatic paradigm shift in search that is rapidly overturning the accepted conventions of SEO. Semantic Search search is now central to SEO best practices, enabling the search engine to recognize user intent. In this class, you will learn what this evolution means for businesses and marketers, and how SEO best practices will be affected.

You Will Learn

  • What semantic search is and why it is relevant 
  • Semantic search best practices
  • Ways semantic search is being used in social media 
  • How HTTPs encryption is impacting marketing analytics  
  • Where search is headed.
Instructor: Chris Horton

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