In May of 2012, Google rolled out its Knowledge Graph, a sophisticated knowledge management database that harvests “big data” to endow Google’s search engine with semantic search functionality. This advancement, and others like it, has ushered in a dramatic paradigm shift in search that is rapidly overturning the accepted conventions of SEO. Semantic Search search is now central to SEO best practices, enabling the search engine to recognize user intent. In this class, you will learn what this evolution means for businesses and marketers, and how SEO best practices will be affected.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.