Search & Social Retargeting

Improve relevancy and convert more visitors into leads.

30 min
Marketing Automation

Search and Social media marketing classes offer social media marketers valuable data that can improve their overall digital marketing strategy in order to respond to potential customers in their target audiences. For many businesses, one the critical requirements of a successful digital marketing campaign is effectively utilizing multiple social media marketing channels together to create holistic, data-driven social campaigns. In particular, marketers can improve their lead generation by incorporating social media data into their search marketing strategies. The demographic data offered through social networks, for example, can be integrating into search marketing for more accurate segmentation and targeting initiatives. This class, How to Generate More Leads by Targeting Personas through Search and Social, instructed by Janet Driscoll Miller, helps social media marketers incorporate both search and social marketing in order to create a cohesive digital marketing strategy.

You Will Learn

  • How to identify your best customers and create personas for them
  • The ways to use the information you glean from personas to target them by demographics in social channels like Facebook and LinkedIn
  • How to amplify your demand gen efforts through the integration of social media and search

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant